Doe Deere is the name behind the American company of Lime Crime Cosmetics. The company is themed around bright colors and cute packaging featuring floral accents.
While owning a colorful business is fun, there is also a lot of corporate sides to it and struggles as well before the company hits it off. Doe Deere was 17 years old when she took the risk and moved from her home country Russia to New York City. Her goal was to become a musician, but her life and career took a different turn. After some years in a band, Doe Deere decided to open up an online shop where she sold hand made clothes that she crafted and decorated. That was the first time Lime Crime came up, but it was her fashion brand instead of a cosmetics brand. As a way to accommodate the outfits on her fashion shop, Doe Deere modeled the clothes with bright makeup and colorful setups. Back in that time, bright makeup was nearly impossible to come by. That made her think about it more, and eventually, it turned into a pursuit of passion for the makeup industry. Learn more: https://www.crunchbase.com/person/doe-deere#/entity
After seven years n New York City, Doe Deere moved to sunny Los Angeles. She established the cosmetic brand of Lime Crime there. The company is successful, and it is based all on bright colors and having fun with your makeup. However, there is more to establishing a business that meets the eye. Doe Deere shares about her journey and gives some useful advice that she had acquired through the first-hand experience. Learn more: http://limecrime.tumblr.com/
First of all, you need to believe in your vision. Some times it can be difficult to find people who are supportive and are going understand your vision and wish to see your passion coming to life. The first step is always to either surround yourself with people that are respectful of your dreams or ignore the toxicity that might already be there.
Speaking of business and passions, you have to learn how to combine them in order to create something. When you create a business, the corporate side of it all is essential but so is your motivation and passion towards your vision. Not every idea will come to fruition, and not every idea will be good enough either. It is important to remember that no successful business has come from lack of drive.
Once you are dedicated to your vision and have learned a good deal about business, it is time to establish a business plan. Doe Deere found inspiration by looking at already existing companies that inspired her – she looked at what they had but also what they did not have. Both o those things are important and will stir you in the right direction. Put your ideas down onto paper, create mood boards, and brainstorm. Get yourself going and figure a plan of action before you take the final leap. Learn more: http://inspirery.com/doe-deere/
Finally, there are a few things to keep in mind before you start. Be prepared for hard work with little to no payoff. It takes time and hard work. If you are prepared to work hard with next to no reward for a long time, than you might just succeed.