Fabletics is a line of athleisure clothing that was co-founded by actress Kate Hudson and entrepreneurs Don Ressler and Adam Goldenberg in 2013. Athleisure wear is a type of active wear that can be worn at the gym but is fashionable enough to wear elsewhere. Fabletics has quickly become a leading brand in this niche in the fashion industry.
In 2015 active wear sales totaled close to $44 billion dollars, which is a year over year increase of 16%. The outstanding demand for athleisure wear has prompted established companies such as Gap, H&M, and Lululemon to enter market along with newer companies like Fabletics.
In an August 16, 2016, article by Yahoo Finance reporter Seana Smith Adam Goldberg told Smith that style and cost are what set Fabletics apart from the competition in the casual clothing category. He believes that Kate Hudson’s brand is attractive to consumers because Fabletics offers its members high-quality fashionable clothing at a fraction of the cost of luxury brands. This and the more than one million subscribers who have signed up for Fabletics VIP Program have helped the company turn a profit in less than three years.
Adam Goldenberg also talked about the company’s plans for expansion. The company on Instagram plans to open new 12 stores before the end of 2016 to join its 9 existing locations.
Read more: Fabletics Review
In 2013 JustFab Partners Don Ressler and Adam Goldenberg realized that there were plenty of high-end companies selling fashionable active wear, but there were no companies that produced active wear with comparable quality and style that were affordable to the average woman. With that in mind, they teamed up with actress Kate Hudson to form Fabletics on consumerist.com. Together the trio set out to create a line of comfortable and fashionable clothing for today’s woman on the go.
Kate Hudson wanted her fashions to encourage women to be active and live life to the fullest. Kate designs activewear that is so comfortable and versatile that it can be worn for exercising or running errands or even for dress down days at work. Kate’s fashion sense and unique prints made her clothing line an instant hit.