The final months of 2017 have brought many exciting changes for Whitney Wolfe Herd and her company, Bumble. While Bumble began as a dating app that drives women to take the initiative in online dating, it has expanded to include platonic friendships, career motivation, and a broader goal of feminine empowerment.
In September, Bumble moved into its new headquarters in Austin, Texas. It’s decked out with bee-themed walls in bright yellow, honeycomb-shaped shelves, and several cozy communal areas where colleagues can collaborate on their mutual ideas.
Bumble Bizz is one of the newest offerings out of the Bumble HQ, beginning in October. Here, instead of searching for men, women are able to network and search for mentors and ideas for their professional lives. Users swipe through local choices for new hires, employment, and mentors. As Wolfe has stated many times over the years, her main focus has always been helping women feel empowered, whether that be on the dating scene or in the office. Like the Bumble dating app, it takes a ladies first approach, and she hopes that it will encourage more women to be bold in seeking career advancement, and help men in leadership roles find more women to join them.
Outside of the dating and professional scenes, the Bumble BFF grew out of the statement many women posted in the Bumble dating app that they were there for friendship, not just a date. It has been tried out by over 3 million users, with 500,000 active in a given month. Whitney Wolfe Herd grew up in Utah and attended Southern Methodist University. While there, she discovered her passion for entrepreneurialism, developing a line of tote bags her junior year, which were emblazoned with “Help Us” and raised money for the victims of the BP oil spill.
Whitney Wolfe Herd’s most recent dating success, however, has come from her personal life. She met Michael Herd, of the oil, natural gas, and restaurant businesses offline, but sparks flew. They married recently in Positano, Italy. True to form, she had been the one to strike up the conversation, during a ski trip in Aspen where she ultimately had to teach him how to ski.
There’s a lot of talk about what may come next for Bumble. Whitney Wolfe Herd recently turned down an offer from Match Group to purchase it for 450 million dollars. It is likely that the app and its offshoots will continue to grow and attract even more followers.