Adam Goldenberg entrepreneurial journey started in 1994 at the age of 13 years after establishing an online bulletin board company. Two years later, Adam turned the online bulletin board company into a gaming website, Gamer’s Alliance. However, after operating for about three years, Gamer’s Alliance caught the attention of Brett Brewer, the founder, and CEO of Intermix who purchased it in 1997. Later, Brewer hired Goldenberg as a technical officer before his way up as the chief operating officer of Intermix at the age of 19 years. He became the youngest chief operating officer of a public company in history.
A year later, Intermix acquired Don Ressler’s FitnessHeaven.com, a fitness and health startup. Goldenberg’s and Ressler’s partnership at Intermix proved to be dynamic as they paired up to build a world-class e-commerce and performance advertising company, the Alena Media. In 2005, New Corp purchased the Intermix Media. Frustrated and not bound to New Corp, Adam Goldenberg and Ressler left Intermix to explore new opportunities.
Considering that they were knowledgeable and experienced in e-commerce, the dual decided to establish a company they would operate autonomously on rgtadvisors.com. After deliberating, they came up with an idea to develop Intelligent Beauty, a direct-to-customer brand building company. Its first offering was DERMSTORE, an online beauty and skin care shop. Two years later, Goldenberg and Ressler unveiled SENSA, a weight-loss system bringing in Bret Brewer as the CEO and Dr. Alan Hirsch as the product developer. Although there was no financial report to support the claim, DERMSTORE and SENSA were highly profitable.
As part of a strategy to expand its addressable market, Intelligent Beauty launched JustFab in 2010, an online subscription e-commerce fashion retailer on entrepreneur.wiki. In its first two years in operation, JustFabs received funding from many companies such as Matrix Partner, Rho Ventures, and Intelligent Beauty. Riding on the success of its two initial years, JustFab explored different opportunities to expand its market base. Considering most of its existing customers were parents, JustFabs purchased Fabkids, a children’s fashion subscription service provider. Later in 2013, JustFabs bought the leading European fashion e-commerce site, The Fab Shoes. Besides expanding its services to include kids’ wear, JustFab explored offline services by opening a flagship store in 2013.
About Adam Goldenberg
With over six years of experience in internet marketing, Adam Goldenberg is behind the success of a series of businesses. He founded his first company, Gamer’s Alliance at the age of 13 years and served as its CEO until Intermix Media purchased it. Currently, he is the co-founder and co-CEO of JustFabs Inc.
Further Reading: https://www.youtube.com/watch?v=wf2sndxN0js